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A Crowdfunding plan is a win-win situation for both the company and investors. Crowdfunding is a term used when a large group of people invests or donates a small amount of money in a business that has been just established. This plan can be used by startups as well as any of the existing companies that are entering any new field of business or expanding their business.
In this way, the company gets the money that is required to start the business, and later on, the investors get the share from the profit according to the investment they have made in the beginning. This plan is used by many of the MLM companies who think of establishing a big starting base for themselves. Therefore, they collect money through crowdfunding. There are also many of the crowdfunding software that can also provide customized funding.