A Matrix Plan is one of the most popular primary structures in multi-level marketing (MLM). In this plan, members are arranged in a fixed width × height matrix (W×H), such as 2×12, 5×7, 4×7, or 3×9. This unique structure limits the number of downlines at each level, making it easier to manage teams.
A distributor can recruit a limited number of downline members. Once a level is filled, new members spill over into the next available position, creating a balanced structure. This ensures fairness and provides opportunities for every member to grow.
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